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Nimblefish is in the business of making marketing more relevant to consumers and making marketing programs run more efficiently and more effectively. We do this by increasing customer acquisitions and by automating delivery of customized messaging. Our solutions enable companies to find out about a customer’s specific needs and then respond with customized product information across multi-channel selling environments. By providing precise control over message delivery and by automating it, we can reduce costs for multi-segment direct marketing programs and give marketers greater flexibility in reacting to changing market conditions.

Nimblefish Introducing the Nimblefish Marketing Engine Suite
The Nimblefish Marketing Engine Suite is a sophisticated software platform that enables brands to systematically and strategically engage each of their customers in a relevant, personalized dialogue through the entire purchase cycle.  From variable video on demand to web-integrated direct marketing, Nimblefish’s innovative technologies help marketers tell their best story right at the time the customer is most interested in hearing it and, once a sale has been made, continue the dialogue to sustain the relationship.

The Nimblefish Marketing Engine Suite is made up of two automated marketing solutions, both designed to make your marketing efforts more relevant and more effective:

Nimblefish Advisor™ — “What’s the right solution for me?”
When customers need expert assistance to wade through information and options, Advisor enables you to respond to them based on the information they provide and to guide them through the consideration of a purchase with informed, video-based advice.

 

Nimblefish Nurture™ — “I need to think about it.”
As customers move toward a decision, Nurture allows you to automatically trigger appropriate messages tailored to their interests in the form of either customized email or direct mail.  And every message can guide them to a personalized website loaded with relevant resources, including variable video, to help them make informed purchase decisions.

A Marketer’s Dream
With Nimblefish Solutions, you can deliver messages that are relevant, automate this relevance in all your marketing efforts, and, perhaps best of all, run your multi-segment direct marketing programs even more cost efficiently than before.

To find out more about how Nimblefish can help you
improve sales and your bottom line, Contact Us.
One-To-One Marketing Article
The biggest shift in today’s marketing world isn’t the much-discussed declining effectiveness of television advertising but the changes in how consumers research and buy products.

— McKinsey Quarterly, “Evolving Role of the CMO”

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