Nimblefish Communications — A Relevance Agency
The Nimblefish value proposition extends beyond our capabilities as masters of relevant marketing.  Our technology enables the realization of the relevant marketer’s dream, which is to engage in a customized dialogue with each and every customer, and to have this process automated.

Everybody’s talking about a conversation.

Nimblefish makes creating the much sought-after “customer dialogue” easy and automatic.  Customers give you information about themselves; you give them information that pertains to their interests.  A conversation.  You’re not telling them about anything they don’t care about, so instead of being random, your communication is relevant, and instead of being intrusive, your message is interesting.  Our technology delivers this communication flawlessly and automatically.

Relevance is what Nimblefish is all about.  That’s our niche.  Our expertise.  Our reason for being.  Relevance is the secret sauce that we add to your marketing campaigns.  But we do more than add relevance; we make the whole program happen…automatically and, compared to your existing programs, with cost savings.  We improve our clients’ marketing effectiveness by programming relevant marketing messages and delivering them to consumers at relevant points in their purchase consideration process.  This gives consumers the information they need to accelerate them to the next step.  The best part is that it leads to closed sales and return customers.

A Team of Experts
Do people really know what messages are relevant to individual customers and when their delivery will have the most impact?  People do.  At least we do.  The Nimblefish team of best-in-class strategists, creative talent and account managers does it for leading brands every day.  We develop and manage integrated relevance marketing campaigns that help our clients improve business results with personalized print, email, websites, web video and other emerging media. 

Our process differs somewhat depending on a client’s needs and resources.  First, our messaging strategists develop smart curriculums for delivering the most relevant messages, through multiple channels, at the most pivotal times during a customer’s consideration process.  Creative is then developed by the client, their ad agency or by our award-winning creative teams, who are expert at developing content that resonates in the context of the customer’s mindset.  Finally, our account managers employ their deep experience in direct marketing to make sure all the trains run on time, managing their clients’ programs with a critical eye toward optimal performance and sales.

Results Through Relevance
We understand how each element within the communication process impacts the others, and how each can be optimized to increase the overall impact and results of a marketing program.  Our team continually analyzes our clients’ communications programs to identify opportunities to improve the relevancy, timeliness and value of each communication touch.  By optimizing communications channels and providing customers with information that is personally meaningful to them, we help lead each customer through the consideration cycle all the way to purchase.  In the end, service, software and expertise from us mean improved ROI for you.

Services
Strategy – Insightful mapping of customer lifecycle relevance messaging programs, communications design, segmentation, usability, competitive analysis, test and learn strategies, target refinement, improved offer relevance, customer engagement and offer management.

Creative – Award-winning creative services group with skilled art directors, copywriters, production experts and A/V specialists, all with extensive experience in creating brand-building experiences for any target audience across multiple media channels.

Measurement and Analytics – Thorough analysis to help clients understand key performance indicators, advanced customer segmentation analysis, industry and target customer benchmarking, customer churn and tenure analysis, test-and-learn design and predictive modeling.

Data Management and Integration – Seamless facilitation of data exchange between systems, which ensures that the most accurate, complete and relevant data set is available for customer targeting and offer personalization.  We also provide data integration, hygiene and enhancement.

Client Service – Smart guidance through the steps needed to maximize marketing effectiveness, extend brand engagement, increase customer loyalty and stimulate sales.  Dedicated to a high level of service and performance, our account and project management teams provide proactive customer service focused on understanding your business and unique marketing objectives.

The Technology to Execute the Strategy
Nimblefish brings the best minds in relevance marketing together with the world’s best relevance marketing technology.  Our industry-leading software platform processes information about each customer’s interests and behaviors and delivers customized video, websites, email and print at key points in their consideration of a purchase.  Armed with such sophisticated data marketing tools, Nimblefish relevance marketing experts are able to effectively create, serve, track, analyze and optimize campaigns.

Award-Winning Work for the World’s Leading Brands
Nimblefish has years of experience as a partner to many of the world’s most prominent brands.  Clients such as AT&T, Best Buy, Lowe’s, Marriott and Sears have leveraged our relevance marketing expertise to create a more meaningful dialogue with their customers and increase the ROI of their marketing campaigns.  Nimblefish marketing initiatives have won a variety of industry awards and honors, including DMA ECHO Awards for our work with Apple, AT&T, Cap Gemini Ernst & Young, Invisalign, Pinnacle Entertainment, Select Comfort, and Sun Microsystems.